Vivek Ahuja

Terra Firma

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CEO

Mr. Ahuja joined Terra Firma in January 2018 as Group Chief Financial Officer & Chief Operating Officer. He was appointed to the role of CEO in July 2020. He is responsible for new deal origination, portfolio business management and enablement. He is an Executive Director on the board of Terra Firma Capital Partners Limited, Chair of Food Folk (McDonald’s Scandinavia), and sits on the boards of Annington and Parmaco.

Prior to his various roles at Terra Firma, Mr. Ahuja spent 17 years at the Standard Chartered Bank, where he was the Deputy Group CFO from 2012 to 2017. Prior to Standard Chartered Bank, he worked with HSBC and ANZ in a variety of roles spanning finance, strategy, and corporate and institutional banking.

Mr. Ahuja is a Fellow of the Institute of Chartered Accountants in England & Wales and was a Council member from 2013 to 2015 and a member of the Financial Services Faculty Board. He is also an independent member of the Council at King’s College London.